Hi there. Felice here.
I lead Design at Pinterest.
Equally drawn to the tiniest details and the big picture, the stories that connect them, and the people who make it all matter.

Felice means ‘happy’ in Italian.
Pronounced like Felipe and Ceviche, together.

I have always been an in-betweener, in life and in design. Born and raised in southern Italy, I have made a home in Milan, Barcelona, Helsinki, San Francisco, and now Healdsburg. Each place has changed how I see, what I notice, and how I make.

My career has unfolded in the spaces between digital, physical, and spatial design. I have worked at nearly every scale, from Nokia to six-person brand agencies. I founded Aether Things and helped it grow to seventy people, then joined the startups Spotify and Pinterest while they were becoming the companies they are today.

For me, design leadership is less about leaving the craft and more about widening the canvas.

That journey has shaped how I lead today. I like building design organizations much as I like designing products: finding the underlying structure, making room for different kinds of people, and creating the conditions for excellent work to emerge. The best teams stay connected, adapt without losing themselves, and become more than the sum of their parts.

Today, I lead Core and Agentic Experiences at Pinterest, shaping how inspiration finds its way into people’s lives. In recent years, I’ve found my sweet spot in a more focused scope and a player-coach role, keeping me much closer to the products, our users, and the particular magic of making.

Make, arrange, fold, idle, repeat.

Away from work, you may find me still designing things for no reason other than wanting them to exist, reorganizing a wardrobe that may or may not be mine, collecting vintage furniture, idling with my pup Magic at Healdsburg Plaza, or folding anything. Folding, after all, is everything.